Anne Mezzenga is Founder and CEO of Retail Field Report, a video-first platform exploring what's really happening on the ground floor of retail. James Cook joins Anne at MartinPatrick 3, her favorite store in Minneapolis and one of The New York Times' top 25 places to shop for apparel in the United States. Store Manager Hoss Al-Gassid leads a tour of the 30,000 square foot North Loop destination, covering its origins as an interior design firm, its hospitality-driven approach to customer service, and its curated mix of luxury apparel, niche fragrances, home furnishings, and a barber shop. Mezzenga and Cook also discuss the revitalization of the North Loop neighborhood, training sales associates to be hosts rather than salespeople, and what Mezzenga has learned working gig shifts in stores across the country.

James Cook is the Head of Retail Research at JLL. 

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Email: jamesd.cook@jll.com 

YouTube: http://everythingweknow.show/

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.