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Welcome to the where shall we meet podcast. Our guest this week is Xavier Collins who is the CEO and Co-founder of Wonder Studios, an AI-native creative studio redefining how film, advertising, and music video content is made. Based in London, Xavier founded Wonder alongside CCO Justin Hackney with a clear thesis: that the most valuable creative work in the AI era lives at the intersection of human taste and intelligent production — what the studio calls “crafting jewelry from AI gold.”

Wonder has raised $15M from investors including LocalGlobe and Blackbird, with angels from ElevenLabs, OpenAI, and Google DeepMind — and is building toward becoming the A24 of the AI generation.

Before Wonder, Xavier held senior roles scaling some of the world’s fastest-growing consumer platforms, including Uber and Deliveroo.

We talk about:

• Who is the maker when we use AI?
• Does what we value change when things don’t require effort?
• Is the box office truly reflective of what care about?
• Will AI tools empower the unskilled?
• How will we adjust to fakery?
• Is Inga Rose a watershed moment?
• Will artisanal always resonate more AI?
• Can AI create novelty?

Let’s wonder!

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