Salesforce's Nitin Mangtani on Agentic Commerce, UCP, and the Future of AI Shopping

May 28
30 mins

Episode Description

alesforce is under pressure. The commerce landscape is shifting fast, agentic channels are rewriting how products get discovered and purchased, and platforms that don't adapt risk being left behind.

Nitin Mangtani, SVP & GM of Salesforce Commerce Cloud and Retail Cloud, joins Christine Russo to make the case that Salesforce is not sitting still. From joining the Universal Commerce Protocol tech council alongside Amazon, Meta, Microsoft, and Stripe, to acquiring Cimulate, to launching Storefront Next, Salesforce is placing big bets on staying relevant in the age of AI shopping.

Nitin also pushes back on the growing vendor narrative that brands need to blow up their existing infrastructure to compete in agentic commerce. His argument: the fundamentals haven't changed. What's new is the ability to augment what you already have. Whether that's enough to keep Salesforce in the room is the real question.

See all episodes