Velia Carboni has been CTO of SharkNinja for two years. In that time she has overhauled the company's core infrastructure, built a data foundation that puts analytical power directly in business users' hands, and launched early LLM partnerships with pilots in express checkout and shopping agents. She oversees digital, data, AI, infrastructure, and user experience. She is not a traditional CIO, and she will tell you that herself.

In this conversation, Carboni pulls back the curtain on what it actually takes to run technology at one of the most innovative consumer product companies in the world. Key learnings include:

• Why showing up in an LLM is a data discipline, not a media buy

• How SharkNinja builds its vendor ecosystem: what size has nothing to do with it

• Why this AI transformation is fundamentally different from web and digital

• What it means to democratize data access across 4,200 employees

• How to run big bets and quick wins in parallel without losing focus

• Why Carboni stopped a major infrastructure project mid-stream and what that decision reveals about leadership

• What "Never Satisfied," the SharkNinja tagline, actually looks like inside the organization

• Why even a company this successful is still figuring it out, and why that is the right answer

What Just Happened brought Carboni into the room to find out what is really going on behind one of the most innovative brands in the world