Hiring and firing is one of the hardest parts of running a business. In this video, I’m sharing a real story of when I hired someone who looked incredible on paper but turned out to be a complete misfit for our team. From showing up late, ignoring our dress code, and not taking responsibility, I realized quickly that she wasn’t aligned with our values.

I’ll walk you through how I handled the situation, the lessons I learned, and what YOU can take away to hire better and fire less.

If you’ve ever struggled with letting someone go—or felt guilty about setting standards—this video will help you see why you must protect your culture and hold your team accountable. Remember: you get what you tolerate.