“Clean,” “green,” and “non-toxic” are everywhere, but what do those words really mean? In this episode, Liz Fenn, founder of Urban Farm Collection, explores what it takes to create truly safe, effective products without falling for marketing buzzwords. Together, we discuss how to think critically about all products (even those labeled as natural) and what questions to ask before trusting a brand.

Inside this episode:

• How to recognize marketing tactics that disguise lower quality or synthetic ingredients

• What “non-toxic” really means (and what it doesn’t)

• When certifications help, and when they don’t

• Why small-batch, transparent brands often do things differently

• How to become a well-considered consumer without being overwhelmed

From the psychology of packaging and ingredient sourcing to the realities of manufacturing and trend cycles, this conversation invites you to take a well-considered approach to every purchase. Whether you’re new to the non-toxic lifestyle or simply want to be a more mindful consumer, you’ll walk away with clarity, confidence, and practical insight for your home, health, and daily routine.

Well Considered Resources:

Read the free Motherhood Guide

Find a provider who cares from our Pro-Informed Consent Provider Directory

Take our free training course

Follow on Instagram & X: @JustTheInserts @AlexandraGalaska

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