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In this episode, Julie Eckersley chats to Amelia Darmawan, Co-Founder and Executive Producer at Totem, a company that’s quietly reimagining what a digital-first entertainment business can be.

The company designs next-gen content businesses for media companies, brands, and creators, helping great IP reach millions more online.

As Director of Strategy & Content, Amelia helps drive innovation across original content, revenue expansion, brand partnerships, and AI-powered workflows.
She shares some of what she’s learnt while shaping the next generation of entertainment brands.

Listen to hear Amelia discuss:

• The shift she’s seen across the screen and creative industries over the last 10 years

• How the benefits can go both ways as we move into true collaborations between traditional media creators and the creatorsphere

• How to maximise your IP and reach new audiences online

• How to understand and work with the algorithms

• • The importance of staying nimble as things continue to change and evolve

  
  

  Follow Amelia and her work:

  • Amelia on LinkedIn: https://www.linkedin.com/in/amelia-darmawan-8a5b2541

  • Totem: www.totem.global

  • Bondi Rescue on YouTube: www.youtube.com/bondirescue

  • Twisted Lunchbox on YouTube: www.youtube.com/twistedlunchbox

  • Peking Duck on TikTok: https://www.tiktok.com/@pekingduk

  • Try Guys on Instagram: https://www.instagram.com/tryguys

  
  

  This Deep Dive interview is hosted by Julie Eckersley⁠⁠⁠ and edited by Brandon Boyer.

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  This episode is sponsored by ⁠⁠AFTRS⁠⁠, the Australian Film, Television and Radio School. Use the code INTENSIVE2025 for a 20% discount⁠⁠⁠⁠⁠⁠⁠ on all “intensive” courses until the end of the year.