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What does it take to build a thriving, sustainable creative business in the new media landscape?

In this episode, Julie Eckersley dives into the fast-evolving world of digital creators with Farhad Meher-Homji, Co-Founder and Head of Strategy at Changer Studios - an organisation that’s helped tens of thousands of creators in over 40 countries turn passion into profession.

Farhad breaks down how the creator economy has matured from the fringes of entertainment into a powerful mainstream force and why the smartest creators now think like entrepreneurs.

He unpacks how to build a content strategy that actually works, how to read audience data beyond the vanity of subscriber counts, and why psychographics - understanding why your audience connects - is the secret weapon of modern storytelling.

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This episode is sponsored by ⁠⁠AFTRS⁠⁠, the Australian Film, Television and Radio School. Use the code INTENSIVE2025 for a 20% discount⁠⁠⁠⁠⁠⁠⁠ on all “intensive” courses until the end of the year. https://www.aftrs.edu.au/

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Listen to hear Farhad discuss:

• The shift from attention as a metric to attention as a business model
• How creators are turning audiences into communities, and communities into media businesses
• Why “audience ownership” is a key step for long-term sustainability
• What burnout looks like in the creator economy, and how to build for longevity
• How authenticity, not production value, is now the ultimate marker of quality
• The rise of “human-led, AI-assisted” creativity, and the value of real human connection

Follow Farhad and his work:

• Farhad on LinkedIn: https://www.linkedin.com/in/farhadmh/

• Changer Studios: https://www.changerstudios.com

• Changer on Instagram: https://www.instagram.com/changerstudios

  
  

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This Deep Dive interview is hosted by Julie Eckersley⁠ and edited by Brandon Boyer and Kirsty Stark.

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This episode is sponsored by ⁠AFTRS⁠, the Australian Film, Television and Radio School. Use the code INTENSIVE2025 for a 20% discount⁠⁠⁠⁠⁠ on all “intensive” courses until the end of the year. https://www.aftrs.edu.au/