Most entrepreneurs are great at what they do.

That doesn't necessarily mean they know how to build a business around it.

Dora Rivera Westerlund has spent more than two decades helping small business owners navigate everything from financing and accounting to permits, insurance, legal guidance and growth.

In this episode, Dora sits down with Isaac to talk about her journey from Mazatlán to Fresno, building Confia from humble beginnings, losing the support of half her board, finding the courage to keep pushing forward, and why small business can be one of the most powerful tools for creating generational wealth.

They also discuss predatory lending, access to capital, the mistakes entrepreneurs make when they don't have the right guidance, and the one quality Dora consistently sees in entrepreneurs who succeed:

Grit.

If you're building something—or even thinking about starting—this conversation is for you.