Ben Cohen, co-founder of Ben & Jerry’s, is calling on Unilever to “free” the ice cream brand after years of clashes over its social mission and stance on issues like Gaza.

In this episode of Ways to Change the World, Ben tells Krishnan Guru-Murthy why he believes business has become the strongest force in society - and why it must care about more than profit. Unilever maintains that it’s working to create “a fairer, more socially inclusive world”.