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Hellllooooo… and welcome to Just One More Episode… oh, wait… David's guest is the man behind the legendary YouTube channel Just One More Watch and the co-founder of Erebus watches, Jody Musgrove. Jody shares his transition from earning a PhD in Modern History and showing people to their seats at the Sydney Opera House to becoming one of the most influential voices in the affordable watch world. He pulls back the curtain on why he sometimes bashes Seiko out of love, the reality of solo parenting while his wife is on a writers retreat in Italy, and the strategic decision to avoid scarcity marketing with his own brand. Whether you are curious about the theoretical Erebus riots of 2029 or want to know why pistachio is the new purple, Jody's blend of Scottish wit and horological wisdom is exactly what the doctor ordered.

⏱️ Timestamps

01:27 – The Z-Minus Celebrity Lifestyle

• Jody explains his current status as a slightly stressed out solo parent to two small children.

• The glamorous reality of his wife's screenwriting retreat in Italy versus the challenge of holding the fort in Sydney.

04:32 – From Casio to the Urban Gentry

• How a childhood Casio in the 1980s and a hand me down quartz Omega from his father built a lifelong passion.

• The pivotal 2015 recommendation to watch YouTube that turned a hobby into a career with 1,400 videos and counting.

06:22 – Secrets of the Sydney Opera House

• Jody discusses his ten plus years working as an usher and tour guide at one of the world's most iconic venues.

• Why real life human interactions at the Opera House provide a necessary escape from the digital world of social media.

08:50 – The Useless Doctor of Modern History

• The truth about Jody's PhD in Chinese Modern History and why he is the last person you want to see during a mid-flight medical emergency.

• How his academic training helped him eliminate the filler words and ahs from his professional presentation style.

10:47 – Building the Erebus Empire

• Why Jody waited until the market was saturated to launch his own brand alongside business partner Stephen Parker.

• The decision to reject the scarcity marketing model and focus on keeping high quality models in stock and ready to ship.

17:56 – The Philosophy of Seiko Bashing

• Jody defends his reputation for being tough on the new era of Seiko releases and price hikes.

• Why replacing a 200 dollar iconic watch with a 400 dollar version without upgrades is a major disappointment for true collectors.

23:17 – Complications for the Masses

• A look at the trend of bringing high horology features like chiming watches to an affordable price point.

• Why brands like Christopher Ward are the gold standard for innovation and brand cachet in the modern micro-brand space.

41:30 – Horological Parting Words

• Jody's final advice on why you should never go bankrupt for a timepiece when you already have one on your wrist.

• Why the best watch in the world is the one that makes you happy regardless of the logo or price tag.

You don't need a Rolex to have a collection that means something; you just need a watch that makes you smile when you put it on.

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