In Episode Four, Paul and Chris dive into the topic of AI, automation, and why doing meaningful work with AI requires discipline and continuous improvement. They discuss how AI is often a marketing buzzword, but when applied effectively, can become a true force multiplier. The conversation explores the moment AI crossed from novelty to a powerful tool, why OwnerRez is uniquely positioned to build industry-leading AI tools like Rezzy, and how deep data access and execution make all the difference. They also speak candidly about the risks of copy-and-paste AI, the importance of preserving the human voice, and how AI is shaping the vacation rental industry as a whole.

You’ll hear about:

• Why AI is easy for simple tasks but hard for truly powerful ones
• How deep data access and tooling make AI agents effective
• Why stapled-on AI features fall short
• How Rezzy is changing the vacation rental space
• Using sentiment analysis to understand guest experience beyond reviews
• How AI changes jobs by amplifying people, not replacing them

It is a wide-ranging, honest discussion about where AI is headed, how it is already reshaping the vacation rental industry, and why the companies willing to rethink systems from the ground up, rather than chase trends, will be the ones that win.