Ever wondered how basic psychology can transform your business? In this exciting episode of the VWO Podcast, we have with us Ben Ambridge, researcher and professor of psychology, who will share how psychological intelligence plays a pivotal role in decoding and optimizing customer behavior. Key moments in this episode include: (00:00) Introduction

(01:10) Psychological Principle #1 - Delay Discounting

(04:00) Psychological Principle #2 - Endowment Effect

(08:15) Psychological Principle #3 - That Sinking Feeling

(11:15) Psychological Principle #4 - Foot In The Door

(15:10) Psychological Principle #5 - Door In The Face

(18:25) Psychological Principle #4 - Less Is More

(26:15) Psychological Principle #4 - Odd One Out

Join Professor Ambridge as he reveals the Top Psychological Principles of CRO (Conversion Rate Optimization) and transforms them into actionable insights that work wonders for any website.

Learn how "Delay discounting" influences customer behavior and understand various other psychological strategies like 'Commitment', and 'Foot in the door'.

Also, Professor Ambridge explains why 'Less is more' when it comes to gimmicky giveaways, and shares how simplifying customer experience can boost conversions.

Explore the power of psychological intelligence and get ready to optimize customer experience on your own website or apps.