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Focusing on optimizing for voice search vs visual search if you have limited resources

August 28
2 mins

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Episode Description

Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual search optimization based on user behavior patterns across different demographic segments. The discussion covers conversational query optimization strategies and the strategic implications of Google's marketing emphasis on voice interactions over visual search features.

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