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A surprising path led Jono Goosen from Zimbabwe’s gyms and rugby fields to a chicken farm—and then to a London practice changing how people think about back pain. Along the way, he learned a lesson that now shapes every session: environment and systems govern outcomes. That insight fuels his work with myoreformation, a whole-body manual approach that separates muscles and ligaments, opens joints, resets fascia, and restores blood and lymph flow while guiding the nervous system out of high alert.

We dive into what a session actually feels like, why the first three treatments in two weeks matter, and how the method blends Bowen roots, elements of VHT, and lymphatic stimulation to create a calm, responsive body. Expect clear talk on why “strengthen your core” can miss the mark when the back is already overloaded, and how decompressing soft tissue first makes strength safer and more effective. Johnno explains the common scenario where scans look “fine,” yet pain persists—highlighting the gap between being medically stable and physically confident—and how careful manual work plus mindful participation bridges that space.

You’ll hear a frank look at conventional approaches—steroid injections, surgical pathways, and load-based rehab—and where they help or fall short. We discuss preventative care, early tension as a key signal, and the psychology of healing, including why brief regressions can be a normal part of resetting long-held patterns. On the business side, Johnno shares what actually grows a practice built on results: education, trust, and word of mouth. He also outlines the next step—a training school to meet demand across the UK, with the goal of more practitioners who can deliver this integrative, system-aware care.

If you’re living with persistent back pain, working in rehab, or simply curious about smarter, kinder ways to restore movement, this story offers practical takeaways and a hopeful roadmap. Subscribe, share this episode with someone who needs it, and leave a review to help others find the show. What’s the biggest back pain myth you want us to tackle next?

Guest Biography

Jono Goosen is a London-based back pain and movement specialist and founder of Jono Goosen Limited. Originally from Zimbabwe, Jono trained in sports science before discovering Myoreformation — a full-body therapy designed to separate muscle structures, restore lymphatic and blood flow, and reset the body’s natural healing capacity.

Now one of only three Myoreformation practitioners in the UK, Jono focuses on helping clients move beyond chronic back pain and regain confidence in their bodies. He is currently working toward establishing a UK-based training school to expand access to the modality nationwide.

Links

• Website: https://www.jonogoosen.com
• LinkedIn: https://www.linkedin.com/in/jonogoosen/

About Dr Andrew Greenland

Dr Andrew Greenland is a UK-based medical doctor and founder of Greenland Medical, specialising in Integrative and Functional Medicine. With dual training in conventional and root-cause approaches, he helps individuals optimise health, performance, and longevity — with a focus on cognitive resilience and healthy ageing.

Voices in Health and Wellness features meaningful conversations at the intersection of medicine, lifestyle, and human potential — with clinicians, scientists, and thinkers shaping the future of care.

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