In this episode, Cody welcomes special guest Ryan Negron, Director of Sales and Marketing at X-quic, for a conversation focused on one of the most important decisions hotel owners and operators make: selecting the right vendor partners.

With hundreds of hospitality solutions competing for attention, it can be difficult to separate great products from great marketing. Ryan shares insights from the vendor side of the industry and discusses what the best hospitality partners are doing to help hotels improve operations, guest experience, and profitability.

🔹 What Hospitality Vendors Are Doing Right

Ryan discusses the trends he's seeing among the industry's top-performing vendors:

•  Focusing on measurable results 
•  Creating true partnerships instead of simple transactions 
•  Solving operational challenges, not just selling products 
•  Becoming more consultative in their approach 

👉 The best vendors don't just sell solutions—they help hotels achieve outcomes.

🔹 Where Many Vendors Miss the Mark

Not every hospitality solution delivers on its promises.

Cody and Ryan discuss:

•  Overpromising results 
•  Focusing on features instead of value 
•  Generic sales approaches 
•  Lack of ongoing support after implementation 

👉 Successful partnerships require more than a great sales presentation.

🔹 How the Most Successful B2B Hotel Partners Are Evolving

The hospitality industry continues to change rapidly, and the strongest vendor partners are evolving alongside it.

Topics include:

•  AI and automation 
•  Data-driven decision making 
•  Personalized guest experiences 
•  Integration between systems 
•  Helping hotels do more with leaner teams 

🔹 What Hotel Owners and Operators Should Evaluate

Before signing any contract, Cody and Ryan discuss key questions every operator should ask:

•  Will this solution save time? 
•  Will it improve guest experience? 
•  Can it increase revenue? 
•  Is implementation realistic? 
•  What support exists after launch? 

👉 The right solution should create measurable value—not additional complexity.

🔹 How to Cut Through the Marketing Noise

One of the biggest challenges facing operators today is evaluating vendor claims.

Ryan shares practical advice on:

•  Asking better questions 
•  Requesting real-world examples 
•  Looking beyond demos 
•  Evaluating ROI expectations 
•  Identifying long-term partners versus short-term sales pitches 

👉 Great decisions come from understanding outcomes, not just features.

🔹 Connect with Ryan Negron

If you'd like to learn more or connect with Ryan:

•  LinkedIn: Ryan Negron LinkedIn Profile
•  Email: ryan.negron@xquic.com
•  Phone: (346) 818-7831 
•  Schedule a Meeting: Book Time with Ryan Negron

🔹 Closing Thoughts

Whether you're evaluating technology, operational services, marketing solutions, or guest experience tools, choosing the right partners can have a significant impact on your property's success.

Ryan's insights provide a valuable framework for cutting through the noise and making smarter vendor decisions in today's hospitality landscape.

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