Adam, Joanna, and Zach react to a recent Substack post from wine influencer Pilar Brito about the need to tell people that mass market wine is bad. While there's certainly some folks who might respond positively to being told that the wine they like to drink apparently actually sucks, most consumers are likely to be turned off from the category if wine's already entrenched reputation for snobbery and elitism is reinforced right in their face. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is reading: Before Espresso Martinis, Pousse Cafés Dominated After-Dinner Drinking

Joanna is reading: The Definitive Ranking of Bar Games

Adam is reading: The 25 Best Orange Wines for 2025

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