Adam, Joanna, and Zach respond to a listener question about Soju: can the Korean spirit capitalize on the popularity of KPop (Demon Hunters or otherwise), Korean cuisine, and the like? Does the future for the spirit in America lie in traditional methods of consumption, or as the base for flavored RTDs and the like. Also: do most Americans even know what lychee tastes like? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Join us for a live podcast recording at the Unified Wine & Grape Symposium in Sacramento, California on Wednesday, January 28, 2026

Zach is drinking: DeLille Cellars "Red Willow" Blend

Joanna is drinking: Matchbook Distilling Co. "Shady Lady" Rum Daiquiri

Adam is drinking: Freezer Door Martini

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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