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The podcast is BACK. This episode was recorded on a 7-hour drive through the mountains of Colombia with Valor, Lucas Cuadros (Unblended), and Trevor Clark (Black & White Coffee Roasters). We break down coffee as an ingredient vs coffee as a product, why origin relationships and storytelling matter, how roasters grow e-commerce as café margins tighten, and what it looks like when producers level up into specialty. If you’re a roaster, café owner, or coffee nerd who cares about where coffee’s heading next, you clicked on the right pod.

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

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