Shripal Morakhia is an Indian serial entrepreneur best known for founding the pioneering online retail brokerage Sharekhan and the sports-entertainment venture Smaaash. His career began in the United States, where, after earning his MBA, he served as the Executive Assistant to the President of the New York Stock Exchange (NYSE).Following the death of his father in 1981, Morakhia returned to India to helm his family's stockbroking business, eventually establishing SSKI, an early institutional brokerage firm serving foreign investors. Beyond finance, Morakhia explored the entertainment industry by launching iDream Productions, through which he produced and distributed notable films like Bend It Like Beckham and Monsoon Wedding, and made his directorial debut with Naina in 2005.In 2012, he partnered with cricket legend Sachin Tendulkar to create Smaaash, an innovative indoor gaming and virtual reality center. While his career has been marked by high-profile successes, it has also involved complex business challenges, including the corporate insolvency proceedings of Smaaash in recent years. Morakhia recently documented his professional journey and entrepreneurial philosophy in his candid memoir, Never Say Die: My Life in Business and Entrepreneurship, where he reflects on his business setbacks and his subsequent philosophical rebuilding, now describing himself as "Shripal 2.0."