As AI models from Google and OpenAI start winning math competitions, the pressure on creative professionals is real. How do you stay relevant when the ground beneath your industry is shifting?

In this special UXPA Boston talk, I explore how AI is reshaping the design landscape and what you can do about it.

Joined by David Williamson, the session covers:

• 📈 The evolution of AI: from ELIZA to GPT-4 and beyond

• ⚠️ What companies like Shopify are demanding from designers now

• 🧰 The best AI tools to enhance UX research and workflows

• 🧠 Why soft skills still matter—and how to build future-proof ones

• ✍️ How to stand out on job boards using AI-enhanced applications

Plus: a live Q&A on accessibility, ethics, tooling, and how to navigate corporate limitations around AI.