Today’s guest is Adam Sagir, founder and head of The Noise Cartel, one of the biggest PR companies in the UK. If you’re a fan of heavy music, you’ve definitely listened to one of the bands he’s worked with. Adam has been in the industry since he was 16, starting at Century Media, where he spent eight years working his way up to head of the label’s UK division. 

We spoke to Adam to about finding his way into century media, working there for almost a decade and then why he left. He also walks us through starting The Noise Cartel, why PR is important and what it’s been like working with bands like Baby Metal, Asking Alexandria & even festivals like Sonisphere! 

Let’s get into it. 

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