Why do repeated lies work—even when we know they’re false? In this episode of UnSpun, Dr. Sturg explores the Big Lie in American politics, the psychology behind the illusory truth effect, and how figures like Kari Lake have used rhetoric to reshape public belief. She also talks to rhetoric expert Dr. Jennifer Mercieca, author of Demagogue for President, about how demagogues manipulate language to avoid accountability, build loyalty, and undermine democratic norms.

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