Join host Jeremy Rivera as he sits down with spa industry veteran Denise Dubois, who has been transforming lives through beauty and wellness since 1983. In this revealing conversation, Denise shares her 38-year journey from paper appointment books to a thriving multi-location spa empire with a clean beauty product line.

Discover the truth about aging (spoiler: 90% is in your control!), learn why consistency beats quick fixes every time, and get insider advice on building systems that create unforgettable customer experiences. Whether you're in the beauty industry or running any service-based business, Denise's wisdom on turning customer complaints into growth opportunities will change how you think about feedback.

What You'll Learn

• The 90/10 Rule of Aging: Why lifestyle choices matter more than genetics
• From Rolodex to App: How to evolve your business through technological changes
• The Membership Model: Building recurring revenue while promoting wellness
• Systems for Consistency: Creating repeatable excellence in customer experience
• Clean Beauty Movement: Understanding what goes on your body matters as much as what goes in it
• Marketing in a Crowded Space: Standing out in beauty and wellness
• Constructive Feedback: Turning complaints into competitive advantages

Key Timestamps

[00:18] - Denise's 38-year journey in the spa industry and founding of DuBois Beauty
[01:27] - What the "spa lifestyle" really means
[03:57] - The science of aging: 10% genetics, 90% lifestyle
[05:30] - The hidden dangers in personal care products
[07:29] - Evolving from paper books to e-commerce
[10:24] - The importance of the human face in marketing
[12:09] - Why video testimonials are the #1 lead generator
[15:16] - 2026 plans: Focusing on membership and longevity
[17:44] - Operating in Albany and Saratoga Springs, NY
[20:23] - Essential advice for aspiring spa entrepreneurs

Featured Quotes

"The American Academy of Dermatology suggests that really about 10% is genetics and about 90% is influenced by our everyday lifestyle choices. So we truly do have control more than we think over how we do age."

"We do need to be mindful of not only what we put into our body, but what we put onto our body."

"Word of mouth remains the number one lead generator."

"Consistency is key. There's no such thing as a one and done treatment to achieve a person's beauty and wellness goals."

"Constructive feedback can be what makes the difference between you growing and being the best you can be or choosing to just make excuses about why something happened."

About Denise Dubois

Denise Dubois is the visionary Founder of DuBois Beauty, an acclaimed Clinical Esthetician and wellness expert with over three decades dedicated to skin health. Her unique perspective comes from running a successful clinical practice (Complexions Spa) and developing a retail brand built on the philosophy that clean, simple, and nature-based ingredients deliver superior, professional results at home.

As author of Living Beautifully, Denise bridges the gap between internal health, lifestyle, and external skin appearance, empowering people with actionable, expert-backed advice that demystifies skincare and inspires a balanced approach to beauty and self-care.

Guest Links

DuBois Beauty (Clean Beauty Brand)
https://duboisbeauty.com/

Complexions Spa Locations:

• Albany, New York - Wolf Road
• Saratoga Springs, New York