Marty Neumeier is one of the world's most influential voices on brand. His book 'The Brand Gap' has sold more than 500,000 copies, and when Google wanted to create the Dictionary of Brand, they commissioned Marty.

But before he worked in brand, Marty ran an award-winning software packaging design agency. At the peak of its success, he launched a magazine called Critique and poured his agency's resources into funding it. After 5 years of losing money, he had to shut it down. And when a recession hit in the early 2000s, he had to close down his agency, too.

And yet, launching the magazine was the best business decision that Marty ever made.

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Chapters:

[00:00] Intro
[01:11] Chapter 1 - Where The Money Is
[10:10] Chapter 2 - Not Specialised Enough
[26:30] Chapter 3 - Critique

Resources:

• Website: https://www.martyneumeier.com/
• Books mentioned: The Brand Gap, Zag, Brand A-Z
• LinkedIn: Marty Neumeier

Sources used in the episode:

• The Creative Shit Show
• The Futur with Chris Do
• Brand Design Masters with Philip VanDusen
• Everyone Hates Marketers with Louis Grenier
• Behind The Brand 
• The Sleeping Barber Marketing Podcast
• The 2pt5
• Just a Chat With

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.

• Work with Liam: liamcurley.co.uk
• LinkedIn: linkedin.com/liamcurley33