Seeing Is Believing: The Power of Demonstration Commercials

July 4
26 mins

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Episode Description

An encore episode of Under The Influence.... one of our favourites.


This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.

Because there is nothing more powerful than a dramatic product demonstration.

We’ll talk about a famous Krazy Glue commercial.

And a Volvo ad where the ad writer risked his life to demonstrate a point.


We know you want to listen to all the ads in this show. On the off-chance you don’tsubscribe ad-free here.

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