What happens when you step inside the internet? In this episode, we head to the Ballerina Farm farm shop in Midway, Utah and the Ballerina Farm Dairy (and get a tour with none other than Daniel Neeleman himself).

Come, watch and listen in real time as the branding does exactly what it’s designed to do: make you believe that if you just buy the gingham tote or the sourdough starter or the beef tallow, maybe your life could look like this too.

Then we go to the dairy. And here’s where it gets complicated. Because behind the prairie dresses and soft-focus Instagram lies a highly technical, data-driven farming operation with robots, trackers, and a whole lot of money powering the dream. It’s not Little House on the Prairie. It’s Silicon Valley with cows.

The reality is both more interesting and less idyllic than the feed suggests.

Also, yes, everything has protein now.

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