Join Parker Nash and Anna Rooke, CMO and Co-founder of Akasha Superfoods, for a deep dive into health, wellness, and organic growth. Anna shares her journey with sea moss, from making gels in her kitchen to becoming a category creator on retail shelves. This episode is a masterclass in using short-form video to overcome low product awareness and dominate a new market without spending a dollar on paid ads.

What was covered:

• The challenge of creating a shelf-stable product
• Why Akasha's initial target audience hypothesis was wrong
• Anna's organic growth strategy
• How to create irresistible storytelling videos
• Why TikTok Shop is the new QVC and how to succeed on the platform
• Lightning Round: Fun facts about Sea Moss, health hacks, and advice for founders

Akasha Superfoods Links: 

Website: https://www.akashasuperfoods.com 

Instagram: https://www.instagram.com/akashasuperfoods/?hl=en

TikTok: https://www.tiktok.com/@akashasuperfoods 

Parker Nash Links: 

Website: parkertnash.com

LinkedIn: Parker Nash