A sweet business story, Maddie Steitz, Maddie's Natural Sweetener

February 9
34 mins

Episode Description

Join Parker Nash in a conversation with Maddie Steitz, the founder and CEO of Maddie's Natural Sweetener. Maddie shares her uplifting journey from working as an assistant to launching her own company, driven by a passion for baking and a commitment to creating a truly healthy alternative.

Maddie discusses the inspiration behind developing a healthier, natural sweetener that avoids the pitfalls of current market options, such as artificial ingredients and excessive calories. Her product offers a unique, guilt-free indulgence, featuring a proprietary blend of stevia, monk fruit, and other natural ingredients.

What was covered:

  • The Entrepreneurial Shift
  • Product Science & Manufacturing Challenges
  • Vision for Guilt-Free Treats
  • Marketing & Retail Expansion Strategy

Maddie’s Natural Sweetener Links:
Website: https://www.maddiesnaturalsweetener.com
Instagram: https://www.instagram.com/maddiesnaturalsweetener 

Parker Nash Links:
Website: parkertnash.com 
LinkedIn: Parker Nash

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