Episode Description
Join Parker Nash in a conversation with Maddie Steitz, the founder and CEO of Maddie's Natural Sweetener. Maddie shares her uplifting journey from working as an assistant to launching her own company, driven by a passion for baking and a commitment to creating a truly healthy alternative.
Maddie discusses the inspiration behind developing a healthier, natural sweetener that avoids the pitfalls of current market options, such as artificial ingredients and excessive calories. Her product offers a unique, guilt-free indulgence, featuring a proprietary blend of stevia, monk fruit, and other natural ingredients.
What was covered:
- The Entrepreneurial Shift
- Product Science & Manufacturing Challenges
- Vision for Guilt-Free Treats
- Marketing & Retail Expansion Strategy
Maddie’s Natural Sweetener Links:
Website: https://www.maddiesnaturalsweetener.com
Instagram: https://www.instagram.com/maddiesnaturalsweetener
Parker Nash Links:
Website: parkertnash.com
LinkedIn: Parker Nash