Building a podcast or media company requires more than a microphone and a good idea. It takes the right audience, consistent execution, strong relationships, and often access to business funding that can help you hire a team, improve production, market your content, and scale without destroying cash flow.

I’m Alex Shvarts, founder and CEO of FundKite, where we help business owners explore alternative business funding when traditional banks cannot provide the speed or flexibility they need.

In this episode of the Unbankable Podcast, I sit down with Gary “GC” Coichy, founder and CEO of POD Digital Media, a podcast network and cultural content marketplace connecting brands with diverse, multicultural, and high-growth audiences.

Gary shares how he left the security of corporate media, bootstrapped his company, and built a business that reported 1,586% growth over three years.

We talk about:

• how to monetize a podcast without chasing sponsors too early
• why most new podcasters quit within weeks
• how brands choose podcasts and content creators
• why audience quality matters more than follower count
• when entrepreneurs should hire and fire employees
• how Gary built and scaled a media company
• why local businesses should consider podcast advertising
• how AI is changing podcasting and digital media

Gary also explains why a “no” is often only a not yet, why creators must build a real product before asking about money, and how credible voices can still rise above an oversaturated podcast market.

Need working capital or business funding to hire, market, purchase equipment, or expand your company?

📞 Call FundKite at 877-502-5003
🌐 Visit FundKite.com to explore your business funding options.

👉 Subscribe to the channel for more honest conversations about business funding, entrepreneurship, sales, leadership, media, and building companies that last.

Be honest: would you keep creating content for a year if it made you absolutely no money?