Episode Description
The one about TV Food Ads, AI Marketing Assistants and the film, Monsters Inc - TG131
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:50 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:59 Content Spotlights
ROGER: The Food Vibe Shift
Waitrose: https://www.retailgazette.co.uk/blog/2026/02/waitrose-campaign-space/
McDonalds: https://creative.salon/articles/work/mcdonald-s-leo-s-uk-all-flavour-no-mess
PASCAL: Lessons and insights from @RogEdwardsTV https://www.youtube.com/@RogEdwardsTV Celebrating recent milestones and good practices about vlogging.
00:36:41 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:34 Marketing Tech and Apps
ROGER: It’s all about AI presentations and where it leaves PowerPoint:
Yoodli (The AI Speech Coach): https://yoodli.ai/
Prezent - An App that understands visual storytelling. https://www.prezent.ai/
PASCAL: It’s all about building your AI marketing assistants:
Perplexity.ai https://www.perplexity.ai/ the ultimate research assistants ideal for identifying trends, gathering market intelligence and creating customers personas
NotebookLM by Google https://notebooklm.google/ the impressive marketing ideas engine combining extensive chat functionality and up to 9 creativity AI tools: audio overviews, video overviews, mind map, reports, flash cards, quiz, infographic, slide deck, and data table.
00:53:57 Film Marketing
MONSTERS INC. (2001)
Directed by: Pete Docter
Written by: Andrew Stanton and Daniel Gerson,
Cast: starring the voices of John Goodman, Billy Crystal, Steve Buscemi, James Coburn, Jennifer Tilly, and Mary Gibbs.
Music by: Randy Newman
Tagline: In a city of monsters with no humans called Monstropolis there’s a company, called Monsters, Inc. whose employees gather children’s screams to power the city.
We look at the challenges Pixar faced as they moved away from the familiar and relatable world of Toy Story and A Bug’s Life. The core premise is a factory that harvests children’s screams; without careful framing, that could read as frightening or off-putting for parents of younger kids. How did the marketing work?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/