The one About the 321 Speaking Trick, Coca Cola’s AI and the Scent of a Woman - TG132

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:04:30 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:13 Content Spotlights

ROGER: The 3-2-1 Speaking Trick that forces you to stop rambling by Vinh Giang: https://www.youtube.com/watch?v=5m-C5mwpmxU

PASCAL: Coca-Cola expands AI use in marketing and product development by Muhammad Zulhusni Journalist at Marketing Tech News: https://www.marketingtechnews.net/news/coca-cola-expands-ai-use-in-marketing-and-product-development/

00:33:50 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:39:55 Marketing Tech and Apps

ROGER: It’s all about video and CRM

GLING.AI - Removes filler words, ums and silences: https://www.gling.ai/save-time

FOLK - folk CRM captures the full context of your relationships in one beautifully simple CRM. https://www.folk.app/

PASCAL: It’s all about getting your SEO back on track

Ahrefs Webmaster Tools https://ahrefs.com/webmaster-tools Web Analytics, Site Audit, and Site Explorer together provide real-time traffic insights, identify and help fix technical SEO issues, and reveal which pages, keywords, and backlinks drive your website’s organic performance.

MOZ Domain Authority Checker https://moz.com/domain-analysis identify your top performing pages and keywords, find out about your search competitors, your clients, and potential partners.

00:52:25 Film Marketing

Scent of a Woman (1992)

A young prep student takes a job as an assistant to a blind, irritable, retired Army lieutenant colonel over Thanksgiving weekend.

Director: Martin Brest

Writers: Giovanni Arpino, Bo Goldman, Ruggero Maccari

Stars: Al Pacino (Lt. Col. Frank Slade), Chris O'Donnell (Charlie Simms), James Rebhorn, Gabrielle Anwar, Philip Seymour Hoffman

Music: Thomas Newman

We look at the dual marketing campaign which focussed on getting the public to see the film and on convincing the Academy to give Al Pacino and the film some Oscars.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.

Every week we'll bring you the following segments.

• In the News.
• Content Spotlight
• This Week in History
• Marketing Tech and Apps
• Film Marketing

Please subscribe and leave comments and suggestions in the usual places.

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/