Peter Menges is the SVP Customer Engagement & Loyalty for Unique Vacation Inc., an affiliate of the worldwide representative of Sandals & Beaches Resorts. He has more than 20 years of experience in leadership in the hospitality space and he has a strong personal commitment to the power of human-centered leadership, and a human-centered approach to engaging and caring for customers.

Sandals has been on a multi-year journey to re-imagine their points-based customer loyalty program as something more innovative and meaningful, where loyalty becomes an outcome of a great experience and where every guest feels like an insider.

Chapman & Co. Leadership Institute has been part of that journey from the day one, working very closely with the Sandals loyalty team to help them craft a more Truly Human experience. Chapman & Co. Leadership was founded by our late Chairman Bob Chapman to bring Truly Human Leadership to organizations around the world.

On this podcast, Barry Kirk, a partner at Chapman & Co., talks to Peter about that journey, as well as how Peter became a Truly Human Leader. Their conversation also includes a story about how Sandals dealt with the aftermath of Hurricane Melissa, which made landfall in Jamaica in October 2025. The storm brought destruction and loss of life and livelihood across the island. Similar to Barry-Wehmiller when revenues collapsed during the great recession, the disaster also left Sandals Resorts facing a critical decision -- how to support the team members in their span of care when the very resorts they worked for had also been devastated by that storm.