With so many ways to make money online, many founders and creators have lost sight of the most powerful one: email marketing. John Ainsworth, founder of Data Driven Marketing, says you’re leaving tons of money on the table if you’re not doing it well.

John is back on the pod to share his best tips and tactics on landing pages, upsells, lead magnets, and more. You might want to take some notes for this one!

LINKS

Rolodex Marketing Resource

Free Email Marketing Resources

John’s Podcast: The Art of Selling Online Courses

Meet John and other location-independent founders inside Dynamite Circle

Hang out exclusively with 7+ figure founders

Get 2 months of Perspective AI FREE with promo code TMBA

Share your thoughts about the podcast [takes 2 minutes]

22 FREE business resources for location-independent entrepreneurs

CHAPTERS

(00:02:11) Email Marketing: A Must-Have Money Maker
(00:11:50) 15 Steps to a High-Converting Landing Page
(00:19:18) Do Webinars Still Work in 2026?
(00:24:09) What Makes a Great Lead Magnet
(00:29:09) The Power of Order Bumps and Upsells
(00:36:58) How to Use AI to Improve Your Funnels
(00:40:45) How to Make Extra Money with Trip Wires
(00:44:37) Rapid-Fire Email Tips for 2026
(00:50:49) How John is Running His 7-Figure Agency

CONNECT:

Dan@tropicalmba.com
Ian@tropicalmba.com

Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella.

PLAYLIST:

Marketing to High-Dollar Clients

6-Figure Sales Expert Calls You Out (Don’t Keep Doing This in 2026)

8 Simple Steps for Improving Your Sales Funnel