Episode Description
What on earth does it take to complete 100 Ironmans in 100 days? James Lawrence – aka the Iron Cowboy – joins the podcast to share the physical, mental and nutritional toll of his epic Conquer 100 challenge. Spoiler: it involved over 12,000 calories a day, a few Costco muffins, and being fed through a massage table hole.
Whether you're a beginner or a seasoned triathlete, James drops some absolute gold on building resilience, fuelling with real food and why consistency beats perfection every time.
We talk about;
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Meet James “Iron Cowboy” Lawrence
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Why 100 Ironmans? (and how it started with a 4-mile fun run)
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The perfect Ironman day and the role of nutrition
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Real food fuelling: burritos, pizza, steak on the run
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Caloric needs, gut training and sugar overload
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What went wrong when fuelling slipped
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Mindset, purpose and managing pain through adversity
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Blue collar habits, unsexy consistency and building a strong foundation
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James’s current nutrition approach and fuelling tips
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Meet the support team and key recovery strategies
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Advice for age groupers struggling with motivation or consistency
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What’s next for James (hint: it’s not 200 Ironmans)
Links & Resources
James Lawrence new book, 'Iron Hope'.
👉 Grab the free Triathlon Nutrition Checklist to find out exactly what you're missing:
https://www.dietitianapproved.com/checklist
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