Hey friends 👋

JDM ditched us for Bodega Bay this week (family time, apparently more urgent than your traction problems), so Cameron ran the live AMA solo — and the questions did not go easy on him.

One founder’s got six enterprise design partners raving about a 40% drop in alert volume. Zero of them have signed anything. Another’s watching champions cheerlead internally, then go quiet the second procurement gets involved. A third has 6,000 GitHub stars, 60 weekly actives, and exactly zero paying customers. Cool numbers, empty bank account.

Cameron works through the gap between interest and intent, why your biggest fan usually isn’t your economic buyer, and the cheapest test you can run this month before building one more enterprise feature nobody’s actually offered to pay for. There’s also a scheduling SaaS founder trying to figure out if 11 closed deals are a channel or just 11 coincidences, before he burns $400K finding out the hard way.

As always, thanks for listening.

—Cameron and JDM

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com