Just one year removed from missing the National Finals Rodeo, Jacob has completely flipped the script. We dive into the lessons he learned from that disappointment, the mindset that's propelled him to the top of the world standings, life on the summer run, and what it takes to compete in one of rodeo's most physically demanding events. From his roots in Idaho to joining us remotely from the Calgary Stampede, Jacob shares an authentic look at the perseverance, consistency, and preparation behind his amazing 2026 season.

We also discuss the importance of building meaningful partnerships, his relationship with TrueVet Solutions, and how the business side of rodeo continues to evolve for today's professional athletes.

Appreciate you bein' along for the ride!

A special thank you to our incredible partners:

CINCH — Lead, Don't Follow.

TrueVet Solutions — Veteran Benefits, Simplified.

Into The West — Proud studio partner of Tough Draw Talks.

Rodeo Now — Connecting the rodeo community through innovation and technology.