EP 07: How Rachel transformed her business and saw 495% in website sales growth in 2025

August 20
48 mins

Episode Description

EPISODE 7 of The Thriving Product Business Mini-Series

In this episode, Rachel from @balancedhomeapothecary shares her story of experiencing 495% growth on her website, and how she got the clarity, strategy, and support to rebuild her business on her own terms.

By the end of this episode, you’ll hear:

  • The marketing strategies that helped her grow her website sales by 495% in Q1 2025 compared to Q1 2024
  • How she set up systems and automations to create flow in her business, so that she wouldn't have to rely on markets and could spend time with her husband and 4 kids on weekend instead while her business still brought in supplemental income for her and her family
  • The mindset shifts that helped her stay grounded, even in uncertainty
  • Real-talk advice for creating a product-based business that can’t be shaken

Rachel Urton is the CEO of Balanced Home Apothecary. She is also a mom of four and happily married to her husband Ryne for nearly 14 years. Rachel is passionate about helping moms embrace toxin-free living. After discovering the power of essential oils for her own family, she started her small business in 2020 to make natural wellness simple and effective so Mom’s know that the best way to support their family is through essential oil blends. Follow Rachel’s journey on Instagram @balancedhomeapothecary.

Learn more about Product Biz Academy at https://www.monicalittlecoaching.com/PBAtestimonials

Make sure that the LIVE training is also blocked on your calendar—you’ll find the date, time, and Zoom link HERE: https://www.monicalittlecoaching.com/vipconfirmed

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