Sally Ekus has been inside the cookbook business since before she could walk—literally stuffing press kits for her mother’s culinary PR firm as a kid. Now a senior literary agent at Jean V. Naggar Literary Agency leading the Ekus Group, she’s brokered hundreds of book deals and become one of publishing’s most transparent voices on how cookbooks actually get made. She’s behind the terrific Substack Not So Secret Agent, and Matt speaks with her about what agents really do for authors day to day, why a book deal is rarely a retirement plan, and some favorite books from years past.

Also on the show we have a great conversation about Rebecca Eisenberg, author of the terrific new book Small-Batch Breads.

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