Creator marketing stole the show at Cannes Lions—and Tubi’s SVP of B2B Marketing Cynthia Clevenger is here to explain why.

In this special-edition micro-episode from the 2026 Cannes Lions International Festival of Creativity, host Will Trowbridge sits down with Cynthia at the Tubi Cabana to unpack the biggest stories, creative risks, and culture-shaping campaigns marketers need to be paying attention to right now.

They cover:

• Why creator marketing is the number one story coming out of Cannes Lions—and what every marketer needs to understand about creator-brand relationships

• How creators are giving brands unprecedented speed to market, helping them move quickly, remove red tape, and create content in the moment

• The Levi’s FIFA World Cup campaign and how it’s influencing culture, not just delivering impressions

• The bold B2B campaign “More Performance, Less Anxiety” and how Tubi is making performance marketing feel human, cheeky, and on-brand

If you’re a B2B marketer, brand leader, media strategist, or creator looking to:

• Build faster, more trusting creator partnerships

• Connect performance marketing to real human behavior

• Take smarter, bolder creative risks in 2026

…this micro-episode is a must-watch.

About Cynthia Clevenger:

Cynthia Clevenger, SVP B2B Marketing at Tubi, is a B2B Marketing veteran with nearly two decades of experience working on both the agency and publisher sides of the industry. She has extensive knowledge in advanced measurement, programmatic and streaming. Clevenger currently leads all B2B Marketing efforts at Tubi, including go-to-market strategy, ad product marketing, sales enablement, branded entertainment, events and industry partnerships. During her time at Tubi, Cynthia has helped develop award-winning marketing campaigns resulting in 5x Cannes Lion awards, the prestigious Super Clio award and 5 Effies.

About This Could Work: 

This Could Work, a Webby-award winning podcast hosted by Saylor CEO Will Trowbridge, celebrates creative risk-taking and the people reshaping the future of brands. 

Follow Saylor: 

Website: www.sayloragency.com

Instagram: @SaylorAgency

LinkedIn: https://www.linkedin.com/company/saylor-agency/