Monica Austin has built her career by following her curiosity into the heart of shifting industries. As the current SVP and Chief Marketing Officer at Blizzard, she oversees global marketing for iconic franchises like World of Warcraft, Diablo, and Overwatch.

In this episode, Monica joins Will Trobridge to discuss her journey from traditional entertainment to Silicon Valley giants. They dive deep into the culture of Netflix, the early days of Instagram, and how Blizzard continues to foster one of the most passionate communities in the world.

In this episode, we cover:

00:00 – Introduction 

05:00 – From the UTA Mailroom to SVP

12:00 – Leaving Fox for Facebook

18:00 – The early days of Instagram

25:00 – The "Sink or Swim" culture of Netflix and scaling during the Stranger Things era

35:00 – Turning Calm into the "Nike of Mental Health" during the 2020 election

45:00 – Why gaming is the new comic book and the future of Blizzard

About Monica Austin:

Monica Austin is a seasoned marketing executive who has led teams at some of the most influential organizations in the world, including Blizzard, Calm, Netflix, Fox, and Facebook.

About This Could Work:

This Could Work, hosted by Saylor CEO Will Trowbridge, celebrates creative risk taking and the people reshaping the future of brands.

Follow Saylor:

Website: www.sayloragency.com

Instagram: @SaylorAgency

LinkedIn: https://www.linkedin.com/company/saylor-agency/