Eric Peronnard is a pioneering motorsports entrepreneur best known for reshaping modern off-road and action sports competition. As a co-founder of the X Games and a driving force behind events like the SuperMotocross World Championship and Red Bull Straight Rhythm, Peronnard has spent decades blending elite competition with entertainment, storytelling, and global fan appeal. His career spans leadership roles at ESPN, Feld Motor Sports, and SX Global, where he’s helped elevate motocross and supercross from niche racing to mainstream spectacle. Known for his big-picture vision and willingness to challenge tradition, Peronnard continues to influence how motorsports are promoted, consumed, and experienced by fans worldwide.