Open a whiskey magazine, newspaper, or check out your social media feed and you're sure to hear plenty of doom and gloom around the current whiskey market. There seem to be demons hiding in the bushes everywhere. Scapegoats include over-supply, over-confidence, speculation, poor management, inflation, capital constraints, tariffs, changing tastes like shifts to RTDs, hemp drinks, a rise in tequila popularity, or the younger generations seeming disinterested in drinking alcohol. And these are just the most popular.

I've heard it over and over, we're heading for another whiskey depression (comparing this time to the 80s and 90s when whiskey fell out of favor). For some, it is just a matter of time, after all, history repeats, doesn't it?

Join me as we take a look back on the trials and tribulations of the 20th century post-Prohibition whiskey industry, to see if there are any clues as to where our current industry is heading.

WHISKEY STORIES ARE BACK!

Cheers and slainte mhath,
Drew