On this episode of the What's Next Podcast, we speak with Shonel Morrison. Shonel is the Head of Media Strategy at AstraZeneca.

ABOUT SHONEL MORRISON

Shonel has over 10 years of experience in the healthcare marketing industry focused on paid media strategy, planning, and buying. She has expertise in designing media enablement frameworks focused on driving growth in media investment and business impact.  In her current role at AstraZeneca, she leads the Global Media Strategy practice and is responsible for creating the vision to shape the future of how AstraZeneca creates key moments with customers utilizing integrated cross-channel experiences.

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