In episode 11 of The WCLBMA Podcast, Sam Patti, Vice President of Sales, Southwest Region at Humboldt Sawmill shares insights on negotiation tactics, emphasizing the need for a balanced approach and the strategic use of silence. Patti stresses the significance of accountability and preparation, as well as delivering on commitments. He also underscores the value of attending the WCLBMA Annual Conference as it allows him to foster connections and gain new perspectives on the industry.

This episode is brought to you by Humboldt Sawmill & Allweather Wood

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