Chris talks about what’s new on TV this week (1:25), before briefly reacting to the ‘Lanterns’ trailer (3:01). Then he breaks down ‘Euphoria’ Season 3, Episode 6 by way of a Zach Lowe-esque 10 Things list (4:27). Later, he is joined by Lane Brown, a feature writer for New York Magazine, to talk about his piece “The Feed Is Fake,” which unpacks how stealth marketing campaigns are powering the hype behind some of pop culture’s most viral moments (26:01).

The Feed Is Fake by Lane Brown

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Host: Chris Ryan

Guest: Lane Brown

Producers: Kaya McMullen and Kai Grady

Additional Video Supervision: Sarah Reddy

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