The Vegan Trademark made international headlines in September, following the world-first vegan certification of the new Mercedes-Benz GLC. 

But what does the Vegan Trademark mean and why is it so valued and trusted by consumers and manufacturers alike? 

Vegan Society Sales and Marketing Manager, Karen Spinner, and Vegan Trademark Team Leader, Caroline Bolton, join Damian Watson to discuss the power of the sunflower.