Rieva Lesonsky joins the podcast to talk about small business trends, fears, and the changing face of entrepreneurship.

A trailblazer in the world of entrepreneurship advocacy, Rieva worked for 25 years as Editorial Director of Entrepreneur Magazine. She’s a best-selling author of several books, including Start Your Own Business and Small Business Hacks: 100 Shortcuts to Success. She’s written about small business issues for The Huffington Post, Entrepreneur Magazine, and AllBusiness.com. She now runs her own site SmallBusinessCurrents.com, where she publishes data-driven insights about consumer behaviour, industry trends, business opportunities, and, of course, advice for entrepreneurs. Unsurprisingly, Rieva's impact has been recognized by the U.S. Small Business Administration and she's been inducted into the Business Journalists Hall of Fame.

In our interview, Rieva explains why fear plays a useful role when you start a business. As she puts it, “Fear tells you what to look at… Fear is not there to stop you.” She discusses the rise of mid-career entrepreneurs, noting that “the typical age of startup is mid-40s to mid-50s.” She also identifies fast-growing opportunities in home improvement, beauty, ageing-in-place, niche consumer products, and male grooming — and shares fascinating stories of entrepreneurs who made it big.

Amazing insights await! Enjoy this conversation with one of my professional heroes.

Resources:
SmallBusinessCurrents.com
Rieva Lesonsky on LinkedIn