Episode Description
“Finding your style” is the number one question we get asked, and the one we’ve asked ourselves for years. In this episode, we’re diving into the real question behind it: what if it’s not about finding a single aesthetic… but about uncovering your creative identity?
We’re celebrating the announcement of our new book, Follow Your Art, and sharing why we wrote it, what you’ll find inside, and how the entire process changed the way we think about style, niching, and creative confidence. We talk about why committing to one aesthetic can feel like a cage, why effortless ideas are often your most authentic ones, and how your “secret sauce” is built from everything.
We also unpack our take on “niching out, not down,” how to write an artist statement that actually feels like you, and how to market your work without feeling gross.
All that and more when you listen to this episode:
- Why “How do I find my style?” might be the wrong question
- The difference between style and creative identity
- Why committing to one aesthetic feels terrifying (and limiting)
- The ice cream shop metaphor that reframes everything
- How to identify your creative “secret sauce”
- Why what feels effortless might actually be your magic
- The role of childhood memories, relationships, and non-art influences in shaping your work
- What “niching out, not down” really means
- What it was like to co-write a book over several years
- Why creative work doesn’t have to feel hard to be valuable
- And so much more!
Mentioned in this episode:
- Follow Your Art (our new book!) https://goodtype.us/follow-your-art-book
- Free audiobook with pre-order https://goodtype.us/follow-your-art-book
- Goodreads https://www.goodreads.com/book/show/239923273-follow-your-art
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