Most 3PLs rely on sales calls and industry jargon to reach shippers. But what happens when a logistics company treats content like a strategic advantage instead of a marketing afterthought?

We sat down with Emily Kitko, VP of Marketing at Zipline Logistics, and Emily Ledbetter, owner of Ledbetter Marketing, to unpack how educational content is helping CPG brands make smarter logistics decisions.

Together, they explore why most logistics companies avoid educational content, the gaps that exist in supply chain marketing today, and how transparent, shipper-focused content can help brands reduce costly mistakes, streamline operations, and ultimately scale faster.

Learn more: https://ziplinelogistics.com/blog/logistics-solutions-guide/

Connect with Zipline: https://linktr.ee/ziplinelogistics

Connect with Ledbetter Marketing: https://linktr.ee/ledbettermarketing

Chapters

• (00:00:00) - How AI Is Changing the Way People See Content
• (00:00:28) - Zipline Logistics: From Chaos to Clarity
• (00:01:49) - Zipline's Emily Kitco on the Company's Growth
• (00:03:14) - Leadbetter Marketing: The Elevation at Zipline
• (00:04:22) - What Do 3PLs Do In the Content World?
• (00:07:00) - How to Write Clear, Objective Content
• (00:07:47) - Q&A: CPG
• (00:11:00) - What Does Our Content Do to Help Shippers Save Money?
• (00:14:28) - How Do Sales Reps Come Up With The Ideas For New Content?
• (00:18:40) - The Content That Made the Biggest Impact
• (00:20:53) - Zipline on Trust and Content
• (00:24:06) - The Most Fun Project at Zipline
• (00:25:49) - The Emily's